Of course a good customer service alone might not be enough to turn a normal customer into an advocate. But, when you already have a great product come with unforgettable customer service then turning customers to your brand’s ambassadors is an easier job.
This time, I’m going to present 4 dead-simple ideas to help convert your satisfied customers – ones who enjoy your product as well as customer service – into the brand’s ambassadors and referrers for your brand.
Check them out!
1. Create customer spotlights
Any successful business will need a customer spotlight section where they collect stories shared by their satisfied customers. For what? You might ask. It’s where other soon-to-be customers see how people like them use your product and service, how it has changed their life and how they get their needs fulfilled.
Can you create a great customer spotlight to make your existing customers proud and allure your prospective ones at the same time? Follow these simple tricks:
Spend some space on your website to tell your customer’s stories. You can utilize your blog section and create a Customer Spotlights category to uniquely share your customer’s experience with your products. Or, you can make it a separate page with pagination and have it impressively design to make the stories memorable for potential customers.
Choose customers to write about them. Don’t just write about anyone who is happy with buying from you. Be selective – it’s your right to path the way of how you want your ideal customers perceive about your brand as well as products. Select customers whose stories can be related to many other customers to write about.
Make sure each of your customer spotlight has its beginning and ending. Tell a complete story with a message in it. Don’t be lazy to just report what happened to the customer you’re writing about.
2. Interview with satisfied customers
Besides asking your customers to share their story, you can also record a review with customers. The difference between a customer case study and a customer interview is that, you need to write a whole story with customer case study – it’s more about your brand and customer’s story is the proof. With customer interview, it might be simply a series of questions and answers and it’s more about your customer. Both of these types serve to deliver certain message to your potential customers.
So what will you need to do to make it right with customer interview?
Define the message you want in the interview first. It’s clearly about your customers, but they will have to talk about you too. So what message you want customers to speak out via asking them interview questions?
Give your customers room for their achievements. Not like customer spotlight where you tell about your brand via customer’s story, in customer interview, make sure you tell more about customers and their achievements, their unique points and growth.
Ask about customer’s experience with your product and service. Set up a list of questions with their problem, how they found your product or service as their solution and how their life has changed or how their problem has been solved with your product and service. Creating a before and after narrative is always a good way to dig deeper into their experience.
Produce your interview. Don’t limit your interview format just in a text article. Make it appeal to different type of readers via different formats like article, video, podcast or an infographic, etc. You’ll reach wider audience with more formats for people to choose from. Actually, you can apply this tip for customer spotlight too.
Tell your customers when their interview is on air. Your customer and you did a good job in telling the world how great you are together. So why not let customer be the one who helps you spread the interview around on social media channels? Don’t think that they won’t do so. Who doesn’t want to proudly tell others that they’re featured in an interview with their achievement, seriously?
3. Build a customer’s testimonial pages
If you’re doing a great work in satisfying your customers, why not ask them for some nice words or rating for your service as well as products? Not to mention that testimonials in such “What customers say about us” section will be a powerful motivation for visitors on your site to fall for you.
Spend some space on your homepage to display what your satisfied customers talk about you – it should be at the front or center of your page. Make sure you make this part stand-out from the rest of your site. Or, you can dedicate a whole page to present customer’s testimonials with their real face, job position or company’s name, etc.
See how Subiz live chat nails it with customer’s testimonials come with impressive numbers and logos of the best customers using their service:
4. Set up a social media contest about sharing success stories
Your satisfied customers have stories to tell. Now, give them a trigger – an award for “the best story to be told” contest, for example – so they can join and brag about how they found your product or service as their best solution ever.
You should really utilize the influence of social media to spread the contest among your fans as well as make their stories go viral for anyone within your reach. However, be mind of these tips so you will have a successful campaign over there:
- Again, define and focus on your message via the contest’s theme – show it consistently via the designs, contest’s name and rules, etc.
- Choose the suitable social platforms where your customers as well as potential customers are most active on
- Set up rules and deadline carefully
- Keep people’s attention thorough and after the contest is over
Does it seem so hard for you? I hope not.
Summing up
Don’t just provide a customer loyalty program for your loyal customers. Use their power to attain even more customers with the 4 methods above. If you want prospective customers to see that switching to use your products is worth it, you don’t have any better marketing words than the words from your current customers’ mouth.
Are these ideas useful for you? Feel free to share it around!
