With more and more businesses moving online, the web offers many great tools for marketing your e-business and increasing your number of sales. Among them, live chat is a software application that many business owners choose to implement on their website.

While the typical conversion rate to sales for e-business is just 1-3%, meaning that of 100 visitors to your site only 2 or 3 will actually purchase, with live chat software you can boost these rates considerably. Here are some ways in which chat solutions can help to boost your website’s conversion rate.

1. To gain conversion rate: Deliver quick response

Chat is not like email in the way that customer can get the response immediately. It’s just faster and more satisfying because your customers will not be waited for your reply.

Chat is also not like phone. The customer would not need to wait at all in the queue to get through a support person or deal with multiple departments before reaching the “correct functional group” like in phone support.

Quick response from you means customer will be happier, then may go to the final buying decision faster.

2. Immediate support

In the buying process, customer might have a myriad of questions in mind or might get stuck on the payment page. In that frame of mind, customer may decide to either quit the website or find help from supporter center. Spontaneous help will always be appreciated by your customers.

Your customer would not have all the time in the world to go through each and every section of your website and understand everything in one go. So, customers will be looking for other options for sure if he could not get immediate help. “Live Chat” will surely be that instant apprentice to converse that disorganized customer to a commercial one.

3.  Real and direct conversation

There’s some customers chatted with me and repeatedly asked me “You are real person?”. So funny! Then, they were really excited to find that they are supported by a real person on the website.

When your customer know that they can talk directly with a real person, they feel trusted and reliable. Being connected to a live human being has a powerful impact on customers, and will encourage them to spend much longer on your website than they would otherwise.

 4.    Useful feedback

Feedback is always essential to the evolution and growth of every business. The information your website users give you back can be used to streamline processes and improve customer service as people’s needs and expectations change over time.

Live chat, when it’s not being used to help your prospective customers, can be a simple and direct way to provide completely honest feedback that will help improve your service and product.

 5. Keep visitors on your site longer

When trying to improve website conversion rate, many marketing professionals and webmasters will only concentrate on methods of increasing overall traffic to the website. Increasing traffic to your website is not useful if these visitors will continue to exit before completing transactions with you. Fixing any problems and resolving customer issues, trying to find out the point at which visitor enter or exit is a smarter way to improve your conversion rate.

Friendly, accessible and customer-focused chat services are a great way to make your customers feel cared for and valued, and will make them feel more positive about your brand as a result.

 6. Chat invitation

By initiating the conversation, you’re streamlining the buying process (just as sales people would in a retail store). Not only is it an effective way to increase your conversion rates, but customers who do in fact need help certainly appreciate it.

 7. Tracking capability

Live chat makes it easier to see which ads, which pages and which searches converted the most users. Over time, this information can be utilized to create a targeted ad campaign that really works.