With more than 400 million monthly active users and more than 75 million a day, Instagram advertising is a promising way to bring success for many businesses.
Instagram focuses on visual stories through images and videos. Some product categories are really successful on Instagram, such as fashion, beauty products, car, food, travel, film, fitness, etc. which attracts customers by attractive image.
Instagram also does not require too many texts as Facebook and other advertising channels. What you have to do is to take the time to create compelling visuals to catch people’s attention.
If you are targeting customers using mobile, create your business’s Instagram account and start advertising today!
In this article, you will discover how to create Instagram ads and how to make it become your main advertising channel.
1: Connect Your Instagram Account to Facebook to start Instagram advertising
Firstly, you need to create an Instagram account or connect your existing Instagram account with your Facebook page, which will allow you to make your advertisements for Instagram in Facebook Power Editor.
To begin, go to your Facebook page and Settings in the upper right corner. In the left column, click Instagram Ads and after that tap the Add an Account button in the right.
If you have an existing Instagram account, select Add an Existing Account, enter your Instagram username and password and click Confirm.
If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.
Check the email about your new Instagram account. Then follow the directions to set a password for it. When you’ve finished these steps, your Instagram account will be connected to your Facebook page.
Your Instagram account is now connected to your Facebook page. Now you can use Facebook Power Editor to crease ads on Instagram.
2: Create Ads on Facebook Power Editor
To get started, log in your Power Editor, choose your advertising account and click Create Campaign.
All the settings of Instagram ads are the same with Facebook ads, including Budget, Schedule, Audience, Placement, Optimization and Delivery, Advanced Delivery.
To ensure your ad is shown on your Instagram account, you must check the Instagram placement option for your ad to be served on Instagram.
3: Select an Ad Type
There are three ad objectives on Instagram: clicks to your website, mobile app installs and video ads (up to 30 seconds in length).
Within these objectives, there are three key ad units that you can capitalize on: image, video and carousel ads. Image ads are standard photos with a button driving users to click. Carousel ads are a series of images that users can browse.
Carousel ads let brands tell a richer story in one ad unit. All of these ad options can drive results depending on what you want to accomplish.
4: Target the Right Audience
Generally, most of Facebook ad targeting options are also available for Instagram ads. These include location, demographics, interests, actions and more. You can use same targeting of Facebook ads for Instagram advertisements.
There are many ways to target your customers but you definitely need to use some required target, including location, age and gender and interest.
Location targeting can break down groups of people by city, states, zip code and country, which helps you to target the right customers in the area you are selling products and services. It’s because you can create location-specific content that will appeal to Facebook users.
In addition, by using the targeting option, and creating specific ad for each location, you can create localized landing pages. These things will affect to the CTR and ROI of your ads.
Age and Gender targeting makes sure you are showing ads to your right customers. For example, you want to target women in the age of 30. You will not want high school students see and click to your ad.
Other required targeting is Interest which helps you to reach Facebook users. People on the Facebook are sometimes following many brands and favorite activities. Targeting based on interests allow you to get inside the thought of Facebook users. This is very useful and has positive effect on ROI. The goal is to only show ads to specific users that are likely to be interested in your products and services.
Besides these targeting, you can use Behaviors, Custom audience and Look-a-like audiences to target your customers.
5: Include a Call to Action
In order to guide customers to go in the right way as you supposed, don’t forget to add call to action. With Instagram ads, currently there are no stipulations about the amount of text you can have in a photo so you can create ad that contains call to action. Moreover, there are 3 types of call to action you can use: Shop Now, Install Now and Sign Up.
Generally, with the rise of Instagram promotions, you can build a compatibility with your audience in a new way. Not only can use reach your target customers to increase sales but you also engage with them to increase branding.
