I bet you will definitely get the buzzword bingo. So what are the words that all of e-marketers like to use now?
1. Influencers
Influencer is someone or something that has the capability to influence over potential buyers when they make their purchasing decisions. This concept has gained momentum to become a specific marketing strategy called influence marketing that is commonly used in social media.
If you are a guru (yes, another buzzword here) of any specific industry with loads of followers, you own the power to become an influencer.
2. Native Advertising
This buzzword has nothing to do with native language or Native American. It is in fact a way to build brand awareness through online ads that are perfectly relevant to the sponsored content of a specific page or platform. Therefore the ad totally flows into the whole content of the website. And that is why we call it native.
Native advertising comes in various forms and sizes from a promoted hashtag on Twitter, a sponsored post on Facebook to a featured video on YouTube. So it is kind of an extension of content marketing in a less traditional way.
3. Rich Media
This buzzword has stormed the world of advertisers for a while. It is just a fancy term for adding contemporary technologies such as streaming video and user interaction into online ads.
Rich media ads will help you to deliver more sophisticated and eye-catching messages to your audiences so increase people’s engagement with your brand. Rich media has become an effective tool for e-marketers to promote their products through online ad banners.
4. Omnichannel Retailing
Omnichannel retailing, also known as multi-channel retailing, is your spider web that contains many approaches like social media, brick and mortar stores, mobile and online that completely cover your customers to provide them a seamless retail experience.
A simple example is the UK fashion retailer Oasis who equips its staff with iPads so they can provide in-store shoppers with information and availability of products. Also they can call customers from anywhere in the shop and help them to place online orders if necessary.
To some, omnichannel retailing is just a buzzword in marketing at the moment but it is really a new method to maximize your sales and profit by blending online and offline in retails. Remember to not overload your customers with too many choices and options otherwise they will run to simpler and easier approach from your competitor.
5. Snackable Content
The truth is we all love snack. Short, quickly digestible and easily shareable across various platforms are common features that you can describe about snackable content. This buzzword is being loved by many who are mobile savvies.
As adult attention span on average is roughly 2.8 seconds which apparently is shorter than a goldfish, feeding your audiences with bite sized chunks is an ideal solution to draw their attention.
The key is to keep your content brief but still fulfilled and always fresh with new tastes. Vine, a video sharing app of Twitter, is an excellent example of snackable content. It allows users to post and watch repeating six second video clips and quickly gets popular since video recording process becomes easier than ever.
6. Transparency
This buzzword is applied for businesses having genuine and open communication in their whole operations. Transparency is now a trend of many e-commerce businesses as online customers are more cautious and strongly against being tricked due to lack of transparency in seller’s profile. Therefore, transparent marketing is born to increase online business’ credibility as well as buyer’s trust.
7. Brand Storytelling
You may cross this term so many times in marketing articles when companies or organizations tell a story to move and inspire audiences and therefore enhance their images. Brand storytelling is more than a buzzword and actually plays an important role in brand strategy and content marketing.
It is a way that business communicates effectively with those who matter most to them and makes the impact last longer and deeper.
8. Customer-centricity
Customer-centricity means putting your customer in the center of your business. It includes prioritize them in your business decisions and analysis as well as build your product or service around them.
This does not simply mean that customer is always right but requires more efforts and resources to ensure your customers feel satisfied and happy by using live chat software for example Subiz, social media and traditional approaches.
9. Low hanging fruit
This buzzword refers to easily achieved targets or obvious and achievable choices. In business, you always aim at the best and most profitable targets that are currently out of your reach or require a lot of efforts.
Sometimes you forget that there are still a few low hanging fruits, which are ready to pick, can boost your sales quickly and require nearly zero resource.
It is an easy win and all you need to do is grab them all before they are infiltrated by worms.
10. Newsjacking
Yes, now firms can inject their brand ideas into breaking news story. As a result, they create engagements with social media and generate media coverage for their brand. One of this trend setters is Oreo with their creative and funny tweet during a black out at the Superbowl in 2013.
This simple and real-time tweet got more than 15,880 retweets as well as 6,200 favorites. After Oreo’s successful tactic, people get more attention on newsjacking and that’s why we talk about it as a popular buzzword today.
Of course Oreo still keeps using newsjacking in their marketing strategy and improves it to a fine art now. For instance, this newsjacking was released when Kate Middleton gave birth to her first child.
Last Thought
Because digital marketing has been evolving quickly, the list of buzzwords will keep expanding like forever. Each of them may represent for a new trend, strategy or concept or simply carry an interesting story behind it. Regardless, we never get bored of them and are hungry to catch the incoming ones.
Do you have your own list of marketing buzzwords? Is there any of them missing here? Share with us your ideas in the comment please.
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