Mobile is the most personal device we possess. Because of the increased usage of smartphones, tablets and similar mobile devices, mobile marketing have changed the way people communicate.
For many online businesses, this could an opportunity to reach customers and prospects when they are using the Internet away from desktop.
People can use mobile devices for texting messages, searching information, browsing websites, playing games and many other things. Many online businesses can take advantages of this to spread their brand and attract customers.
However, similar to other types of marketing, mobile targeting has its own rules to be successful. Here are 5 important things you must know about mobile marketing before running a campaign for your business.
1. You need a website mobile-friendly
Every online business needs to have a website, and this website has to be mobile-friendly. Despite the small size of the mobile devices, people always want to have the same experience with you as they would via your desktop website.
The most straightforward approach to do this is to design your site in a responsive way. This implies your site’s outline will scale to fit the gadget, but the content will remain the same.
Page loading time is also one of the pivotal factors when it comes to mobile optimization. Customers can bounce your site immediately right after they enter just because they can not stand waiting for more than 5 seconds to load it.
The best way to see whether your mobile website is fast or not is to visit Google’s Page Speed Insight to find out what’s on your site is responding slowly for desktop and mobile to fix it.
On the way to mobile optimization, you also need to ensure your mobile website don not use flash. Flash-based content is not mobile-friendly. If you want to include animations, you may consider utilizing different advancements like HTML 5.
Many other things you have to do with your website to make it more friendly is to use standard fonts for the content on the site, optimize your images,…
The website is the connection between your business and your audiences. If you can not bring them the best experience, they will leave you. The best choice here is to create both versions of your site, one for desktop and one for mobile.
The key here is your understanding of your customers, what type of information they want when they go to your website, it could be news, promotion, description of the products, location, contact,… and provide that to them when they are mobile.
2. How are your customers using mobile?
Before running any advertising campaign on the Internet, you need to understand your customers. In this situation, you need to know who they are, how they use mobile and what they use mobile for?
Use Google Analytics to understand your customers and answer all the questions above. Are they transacting or using it to gather information? Are they mostly on Android or iOS; smartphones or tablets.
You can find out what kind of mobile devices your user visitors are using by going to Audience > Overview > Mobile > Devices to see the list of devices and percentage of your mobile visitors using each one.
This data is very vital on the off chance that you choose to construct a portable application for your business on the grounds that you will know which platform to work with first based on your audience.
These information are also very important in contributing to the budget for advertising on mobile and desktop.
3. Mobile apps or mobile website?
It might be exceptionally enticing to bounce into building a mobile application for your business, yet given the budget and time, venture included, its keen to consider first, regardless of whether a portable application is the right match for your business.
The absolute most essential calculate this choice is regardless of whether your application will give a path to your clients to do something over and over.
If you just want to give your customers location and hours, a list of services and provide special offers to them, you don’t need an app. You just need a mobile-friendly website.
4. Advertise your products/services with mobile search
One of the most common uses of tablets and smartphones is searching online. As with desktop search, Google is the biggest place where online business can show their website to the customers.
Initially, in case you’re a local business with a physical area, give full regard for your local business listing on Google Places. At the point when a mobile searcher is searching for a nearby business, Google serves up its Maps postings close to the highest point of the search.
Build your listings as powerful as possible by including photographs, features, a full depiction, hours, and whatever other subtle elements you can. It’s the best free approach to be found by local searchers.
Second, you have to realize that Google says responsive web configuration is their “prescribed choice” and sends mobile searchers to locales that utilization responsive web outline, destinations that utilization element web plan (distinctive substance and diverse outline to mobile locales), and those that have a separate mobile website.
If you are using Adwords advertising, you can choose to minimize your mobile ads or use them exclusively. Knowing your mobile stats will help you optimize. Having a mobile-friendly website will give your mobile search results advertising the ability to work.
5. Integrating text messaging into your online marketing
You are not only using mobile for advertising on the Internet, you can also target your customers by sending text messages. The most ideal approach to join messaging with web advertising is to utilize your online endeavors as an approach to get pick ins for your SMS instant message list.
At that point you can utilize the content informing as an approach to achieve your gathering of people outside their full and overpowering email inboxes.
After getting the list of opt-in subscribers by creating a compelling reason for them to sign up, you can send text messages to your lists with some kinds of information, such as mobile coupons, announcement of product releases, online promotions, Meetups at the event, short tips or strategies your audience can use,…
In conclusion
Mobile marketing is a very potential channel to reach your customers. If you are finding a good way to promote your products/services, don’t forget to use mobile marketing!
