Here are the 6 ways you can use to improve conversion rate on your website.
1. Invest on your website
Website is the connection between customers and you. Nothing is more important than that in online market, so you need to invest on your website to create a trustworthy and professional website where your customers will purchase for your products and services.
The first thing you need to look at is the website design. Imagine how many times you bounce a site very quickly simply because of the way it looked. People easily evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more.
When a visitor comes to your site, they need to immediately understand the layout and how to navigate the website. In addition, don’t bombard visitors with flashy illustrations and other distraction. They ought to have the capacity to promptly find the navigation menu and interact with your site.
Another important thing you need to done on your website is the fast load times. Your page load time have an emotional influence on your site conversions. Visitors can not wait for a long time to load a page. They will bounce your site immediately if the waiting time is more than 5 seconds. Try to improve your page load speed.
Don’t forget to remove distraction from your site. The more visual inputs and action options your visitors need to handle, the less likely they are to make a conversion. Reducing distractions like unnecessary product options, links and other miscellaneous information will help you increase conversion rate.
2. Make it easy to buy
Don’t make your customers confusing when they want to purchase on your website. They need to know clear how to buy from you and where to click. At this stage, you should tell them what they should do next by guiding the user towards the action you want them to take.
Moreover, ask customers fill as few fields as possible. Don’t force them to fill a lot of information in your order or sign up. If possible, you should allow them to sign up via their Facebook or Google account.
Nobody wants to take much time just to register on your site. In addition, don’t ask anything that are not necessary in order to fulfill the order also. If registration is not your goal, don’t require customers to sign up in order to buy. Let them check out as a guest.
3. Build the trust
Every sale has five basic obstacles: no need, no money, no hurry, no desire and no trust. We can not do much about the first four hindrances, but we can build trust.
Customers consider many times before purchasing any product on your website. Some can make a payment, some may not. It could be because they don’t trust you and your business. To improve it, add trust elements to your website and see your conversions increase.
Make it easy to verify the accuracy of the information on your site
You can write anything on your website about your products and services, but it need to be correct if you want customers believe in you and purchase on your site.
Make it easy to contact you
You need to make your contact information clear to your customers: phone number, physical address, and email address.
Update your site’s content regularly
It is extremely effective if you update content regularly on your site, especially if your site has a blog. Customers are willing to read the new content, which is updated, not some articles which were written some months ago, and even 1 year ago.
Avoid errors of all types
Try not to make any mistakes on your website. People don’t want to see any typing errors on text and broken link on your site. All of these thing can break your site’s incredibility.
Customer testimonials
People using your products and services will verify your claims. It’s very useful for your prospects when they see the reviews from people who used before.
Third-party review
Don’t hesitate to show the third-party review about your business and your products, services. It will help you increase your site’s incredibility.
4. Sell the benefits!
People don’t buy your products and services, they buy the benefits of your products and services. What people really want to know is how your products and services will solve their problem, and why your solution is better than that of anyone else.
It means that you need to define clearly what are the benefits and results of your products and services for your prospects.
People buy things for two reasons: Either they want to increase pleasure (entertainment, health, freedom,…) or they want to decrease pain (stress, financial problems,…). So when advertising products and services on website, you should focus on displaying the benefits and results of your goods. Then guarantee you deliver on your promises.
5. Improve customer service on your website
If you and your competitors offer the same products and same quality, customer service will be your … There are many things you can do to improve your customer service, such as email marketing, engage customers by answering their comments, phone support and live chat like Subiz on your website.
For example, visitors come to your website, they may have many questions that they need to confirm with you, such as is your product available on store and what is the price.
If you can use Live Chat to support visitors, you will have a better chance to convert them from visitors to your customers. They are also pleasure with your service and you will receive good feedback from them.
In conclusion
Those are 6 principal ways you can do to improve conversion rate on your website. Try to apply and see the conversions increase!
