Nothing lasts forever. Your market changes. Your product changes. Non-product factors like the tax rates, inflation, employee compensation, etc. also change. That is to say, it’s not something wrong to raise your product’s price when the time comes. No matter what the reason is, price increase is inevitable for any business. However, your customers don’t… Read More
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Along with the tips and tricks to grow your business, statistics seems to be less appealing yet it is a powerful way to help your business more profitable. It’s almost the end of the year, so let’s take a look at the most noticeable e-commerce statistics to help you mediate your strategy in 2016. Here… Read More
If you think the online world is where to make easy money, think again. eCommerce retailers make tons of mistakes every day. Some are small, some cause devastating effects. Problems are bound to occur all the time and 75% of online startups tend to fail. But good news is, you can always avoid some common mishaps.
Understanding how customers use your website is a fundamental step in improving your online marketing strategies. Thankfully, Google Analytics provide you so many reports that help you deal with your tasks. Google Analytics is a powerful tool for everyone who manage a website and want to track important metrics, which will be used to improve… Read More
What happens after the purchase? The customer clicks on that add-to-cart button of yours and the payment goes through and that’s it? You are done with them and it’s time to move on? More potential buyers are waiting for you and it’s no use tending to a closed sales? Actually, getting money into your account… Read More
Who says startup can’t offer an exceptional customer service? As long as you have the will, you will be successful at winning and retaining your customers. After all, anyone doing business in the eCommerce world nowadays always strive for the better – better product, better marketing strategies, better customer experience on their website and better… Read More
One does not simply gain the rewards of words of mouth from customer as well as their loyalty without a good product AND an unforgettable customer service. There are many traits that a top-tier customer service should have to become remarkable. Talking about what you need to do to uplift the experience of customers when… Read More
Landing page is very familiar to many people who surf the Internet frequently. It is a separate page with your main website page and appears in the response of visitor’s click on a search result or online advertisement leading to your site. Landing page is designed to serve various objectives but they all target to… Read More
If you’ve ever dated someone, you’ll know that you need to get in sync with their emotion as well as knock on the door of their heart so things between you and them can go further. The same goes with customer service. I’ve been saying this quite many times, but I will repeat anyway: customer… Read More
Working in Customer Support department may sound like a stressful job for you. However, for many customer support members, like me, this nine-to-five job doesn’t always wreck our nerves but it also brings us happiness to be able to help our customers out there. Especially with live chat support, it always feels like we are… Read More
You heard about it. No, you are seeing it with your own eyes. Social network channels like Facebook, Twitter, Instagram, Pinterest…have been rooting in our digital young generation. Everything we do nowadays goes social. According to Nielsen’s 2012 Social Media Report, social network is used as a place to ask questions, to reflect customer’s experience with one… Read More
I’m not gonna scare your soul out, but it’s important to remember that 78% (YES, you don’t read it wrong, 78%) of consumers have left a transaction because of a poor customer service experience, according to AmericanExpress. Inadequate customer support is one of the main reasons for prospective customers to leave one company forever. Study… Read More
There’s a saying: “Good things come to those who wait”. But it’s not always true. Can you read this question in your website visitor’s mind: “So, here I am, browsing this website. What’s next?” No? You should feel bad now. There are two types of site visitors: those who actively engage with your website, and… Read More
Don’t ever drag your phone agent to a chat agent position. If you do, make sure they are specially trained for that. Support via live chat can be challenging. Charming voice or polished appearance is to no use in this case. Any live chat agent all has some soulless texts on the dull screen. Still, they have… Read More
In this cold hard eCommerce world, businesses do not only compete with each other via the products or services they offer but also via making customers stay. It’s not the battle of which products are better or which ones are cheaper anymore, it’s the battle of who can attract more customers and have their loyalty.… Read More